A fast and smart checkout can boost your sales up, whereas, a
lousy checkout can significantly reduce it. Customers get frustrated
whenever they need to fill a form to proceed. If your online storeâs
checkout process helps users fill it quickly without hassles, customers
are guaranteed to convert.
We at Ready Bytes, performed a complete analysis on checkout
process and found out what works best. We incorporated our findings in
PayCart to offer the most effective checkout process.
So, here are the secrets of making a winning checkout
Customers dislike having to register for purchasing something,
this is why PayCart comes with guest checkout option which is a
powerful feature in todayâs online stores.
Speedup to increase conversion - Ask minimum, Get Maximum.
That's true, if there are less barriers and distractions for
customers, you will most likely increase your conversion
forced registration - Increasing customer base is always good factor
but not at the cost of losing potential sales.
Easy form filling - People hate filling up forms, so it should
be kept to a minimum which makes it painless to end customers.
Ajaxified Checkout Process
Paycartâs checkout process is completely ajaxified so
user don't need to navigate from one web form to another. Data
submitted is retained in session which helps if user want to edit
information by going to previous step during checkout process.
If payment fails then you don't need to start from scratch,
everything will be placed as before and you just simply pay again.
If any error occurs then it will show at same place.
Ajaxified checkout process reduces page load time and improves
page speed which especially helps in online shopping on mobile devices.
Clear Error Indications
PayCart shows proper and clear error indications to users which
helps them identify and correct the error quickly. We scroll the screen
at the place where error has occurred So, no matter which device your
customers are using for online shopping, they can quickly find the
error. A guiding error message will help them find the cause of error
and resolve it with ease.
Enclosed Checkout Process
Removing distractions is one of the best ways to reduce cart
abandonment rate. This process focuses shoppers on completing the
payment by stripping away unwanted information from the default site.
How Paycartâs enclosed checkout increases conversion rate ?
It provides focused Information to shoppers like where they are within the checkout process and how many steps they have left to complete their purchase. PayCart encourages a one way movement towards checkout completion.
We are also planning to remove unnecessary distractions like menu
and navigations. With the main navigation removed, the checkout process
will be even more focused to encourage purchase to customers.
We make the checkout process completely linear to provide easy
mental model for customers. PayCart never lead the customer back to a
previously shown checkout step. Including the cart step.
Mobile Friendly and Screen Responsive
Normally Checkout process is not so easy on mobile devices as input
fields or labels are not properly placed but PayCart checkout process
is fully mobile friendly. Also, the forms adapt themselves based on
various screen sizes and make it fully
The customers can easily know where they are in the checkout
process and what else needs to be done to complete the purchase.
PayCart provides a progress bar at the top of each checkout step which
will show a visual indicator of the linear checkout process.
Minimum use of Contextual Words Like âContinueâ or âApplyâ
In all action buttons of PayCart, we have used such words which
encourage user to take action rather than making them confused. All the
to Actionsâ words are created by experiencing user's state of mind or
which direct proper action e.g. Place Order, Proceed to Payment, etc.
Utilize Shipping Address As Billing Address By Default
Mostly customersâ billing address and shipping address are same,
so by default PayCart uses shipping address same as billing address
which will reduce many fields, and risk of misspelling error in address
and the most important thing, it expedites the checkout process.
Instead, if you have different address than PayCart lets you enter them
Flexibility to Modify Cart During Checkout
PayCart empowers customers to modify cart even when they are on
checkout page. They can modify the quantity of a selected product or
remove few selected products from the cart.
Product Summary for Purchase Review
Let customers review the details they have entered before
proceeding to order. Remind users of the important contents of the
product they are going to order which includes name, quantity, size,
Includes an Approximate Shipping Date
The time has gone when people had to wait a long for their
package. Now the quality of shipping has attained a higher standard. In
exchange of user's zip code and their shipping method selected, PayCart
admin can decide an approximate shipping date when user expect to
With the latest improvements in Web technology and browsers, the
potential to create an amazing user experience has increased
dramatically. We have designed an improved checkout process with our
experience and in upcoming time it is going to be even more stunning.
We believe that customerâs shopping experience will be enhanced
manifold using PayCart and this will play a key role to increase
conversion rate for customers using desktop or handheld devices.
If you have any such idea to make checkout process more smooth
and hassle-free then please share your comments below!