What will be the future waves of innovations in E-Commerce that
will be as significant as today's or something different is going to
come which will dominate the market ? If you have the same question
then get here to penetrate today's trends with importance of having
mobile friendly ecommerce site.
Instant accessibility encourages more people to buy
With increasing penetration of smartphones, it is going to be
set a massive market for online business. Nowadays, most of the people
who have smartphone have access to internet without any extra hardware
investment which makes mobile a discovery platform for products and
services.
One of the finest reason is that mobile is very portable and
easy to carry while you cannot bring your computer everywhere. So,
with a responsive e-commerce website, people can shop anytime,
anywhere.
Mobile commerce is exploding
With the increase of mobile internet it is expecting that
Mobile
commerce is set to dominate the World's market. Today most of the
customers prefer to purchase or view goods from the hand held devices
over to desktop devices. This rising demand of mobile usage has made
it necessary for every e commerce portal to be a mobile friendly site.
Turn users into customers with mobile-friendly sites
The fastest path to mobile customers is through a
mobile-friendly site. So if you offer mobile friendly site then below
mentioned points helps you to turn around your users into customers.
<ul><li>Instant Customer Reach & Frequent Frequency</li>
<li>Massive Customer Base</li>
<li>Peer Reviews or Recommendations on Products</li>
<li>63% of Market Share availability</li>
<li>Return of customers is very fast</li>
</ul><p>Now decide, Do you really want to be the business thatâs turning
this away?</p>
<h3>Impact of social media in mobile friendly sites</h3>
<p>Strategy that play around to increase your sales is social
media. If you have smartphone-optimised site then it get flow like
burning air. Social media goes hand in hand with the mobile devices,
so the site should be mobile-responsive to serve users coming from
social media.</p>
<h3>Adoption of mobile technology is 10 times faster</h3>
<p>Globally smartphone has really picked up steam in market and its
adoption has exploded, even it's growing faster than any consumer
technology in history. It is almost 10 times faster than that of web
industry. <strong>74% of consumers used a mobile search engine in the overall
shopping process.</strong></p>
<h3>Provide best UX or get out of race</h3>
<p>No matter from where user is surfing ie desktop, laptop, tablet
or mobile. He will have the same great experience in all the devices.
So if you want the best user experience for your visitor then there is
only one option - Make your website responsive. In short - <strong>Customers
quickly turn to other websites if they encounter a non -friendly
mobile website</strong>.</p>
<h3>Donât flush out the best shopping time</h3>
<p>Toilet is the best place to get idea or to do shop. Recent
<a href="http://www.dailymail.co.uk/sciencetech/article-2368196/Spend-penny-Quarter-Brits-online-shopping-TOILET.html" target="_blank">survey</a> says that most of people use their mobile phones in toilet. So,
Don't flush out your potential customers in toilet. If you are smart
or want to act smart, then make your site responsive because this is
going to be viral in future which will turn around your business. In
real term - This is mobile commerce which is bringing offline markets
into online.</p>
<h3>Even search engine Is pushing you to go responsive</h3>
<p class="jpp-margin-b30">Running multiple version of the same website itself is a hassle
when it comes to market them one by one. Google also recommend that
you should have one simplified URL for users and search engines.
Having one url with same HTML makes your website crawling efficiently
in Google. So responsive websites prefer more than having separate
website for each devices ie separate mobile website for mobile devices
etc. All major search engines including yahoo, bing, google prefer
responsive ecommerce store than others.</p>
