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A semantic AI engine that plugs into any CMS without touching it

An SEO SaaS founder needed his product to understand a site's pages well enough to link them automatically. We built the engine — and stayed on as engineering partners.

TELL US WHAT YOU ARE BUILDING
SEO SaaS product, for publishers and SEO teams

The problem

Internal linking is high-leverage SEO work that almost nobody does well at scale: it is manual, easy to get wrong, and the first thing that gets dropped under time pressure. The product had to crawl a site, understand what each page was actually about, and place internal links automatically — without the customer ever touching their CMS.

What we built

  • A semantic suggestion engine: every page embedded via OpenAI, stored in per-site vector collections, link opportunities scored by meaning rather than keyword match.
  • A zero-CMS-change injection script: a client-side script places approved links live, marks its own links to avoid re-injecting them, skips headings and embeds, and ships a diagnostic mode for verifying the install.
  • A WordPress plugin and a Google Search Console integration, so link decisions are weighted by real performance data, not just similarity scores.
  • A self-hostable, open-source alternative for customers who want the injection running on their own infrastructure — lock-in was never the point.
  • A crawl pipeline with pause/resume, section exclusions, scheduled recrawls, credit metering and billing webhooks — the unglamorous half of running this as a product, not a demo.
  • Later, an AI-run churn investigation across support tickets, product analytics and billing data through a custom internal tool we built — every AI claim cross-checked against the database before anyone acted on it.

Stack

OpenAI embeddingsVector databaseCloudflare WorkersWordPress pluginGoogle Search Console API

Scale & result

2,100+
commits delivered on the engagement
43,000
link suggestions generated for one customer
Client → Partner
the engagement became a co-founded company

Customers running the finished product have published their own results: one site saw 77% more organic clicks in six weeks, another saw 10× impressions in three months, a third tripled organic sessions in six months. For us, the bigger result was the engagement itself: it became a formal partnership.

Tell us what you're building.

The problem, roughly what you think it needs, and where the data lives today. We will tell you what we would actually build — including when the answer is less than you asked for.

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